On February 28, 2018, the album's cover art was unveiled via Twitter. On February 23, 2018, shortly after his appearance at the 2018 Brit Awards with Kendrick Lamar, Rich the Kid revealed his debut album's title. The album's official release date was revealed on February 21, 2018. On February 9, 2018, in an interview with Zane Lowe on Beats 1, Rich the Kid mentioned Kendrick Lamar, Khalid, Lil Wayne, Jay Critch, Famous Dex as guest features on the album. Best hip-hop album-you heard it here! There's no other rapper that will drop a better album than me. "This will be the greatest album of 2018. On February 5, 2018, in an interview with XXL, Rich the Kid remarked on the album's expectation, by stating The album received generally favorable reviews and was platinum by the RIAA on March 9, 2020. The World Is Yours was supported by three singles: " New Freezer" featuring Kendrick Lamar, " Plug Walk" and "Dead Friends". The album features guest appearances from Rich Forever Music labelmate Jay Critch, alongside Chris Brown, Kendrick Lamar, Lil Wayne, Khalid, Rick Ross, Swae Lee of Rae Sremmurd, Trippie Redd, and Quavo and Offset of Migos, among others. It was released on March 30, 2018, by Interscope Records and Rich Forever Music. The World Is Yours is the debut studio album by American rapper Rich the Kid.
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